Perfect 10 — Hotels.com
Client: Hotels.com
Role: Creative direction
Media: Hotels.com, Youtube, Instagram, Facebook, PR
2022, US/UK
Hotels.com’s first editorial series. One discerning guest. Ten conversation starters. An endlessly fascinating look into the world of hotels.
The series played a key role in elevating the brand and putting it on the radar of a whole new audience, with most episodes garnering millions of views.
All social assets (about 100 posts across YouTube, Instagram, TikTok and Twitter) drive to the dedicated page on Hotels.com housing the interviews and related shoppable articles.