Hotel etiquette — Hotels.com
Client: Hotels.com
Role: Creative direction
Illustration: Alec Doherty
Media: Hotels.com Instagram
organic channel
2024-2025, US/UK
As part of Hotels.com’s social content relaunch, we created this witty series of polls on the thorny subject of hotel etiquette—designed to spark laughter, conversation, and the occasional heated debate.
Hotel etiquette turned out to be the brand’s most successful social franchise, with some organic posts and stories reaching millions of views and generating endless conversations and shares.
