(A) room for everyone — Arsenal x Hotels.com

Client: Hotels.com
Role: Creative direction
Media: Hotels.com, Youtube, Instagram (paid and organic), Facebook, editorial, in Stadium, print, CRM

2025, US/UK

"A Room for Everyone" is a season-long partnership campaign with Arsenal Football Club, designed to celebrate one of football's most diverse global communities while enhancing Hotels.com’s visibility and cultural relevance. We created a metaphorical "Arsenal Hotel," symbolizing a welcoming space for all, regardless of their needs, desires, values, or means.

This 360° campaign showcased influential Arsenal fans, players and legends, connecting with a global audience and driving engagement through a central hub where fans could book stays, enter competitions, explore unique packages, and more.

To inspire Arsenal’s diverse fanbase to plan and book their next football getaway, we also created The Gunners Getaway Guides—a curated collection of travel tips from both players and fans. To amplify this content, we produced a series of editorial pieces across multiple channels, including social media and matchday programs.

Main film

Editorial driver